China is still electronic products buyers purchase preferred
                                                                          Release time ：2009-03-12

   The rapid spread of international financial crisis to global electronic enterprise affected, also let many suppliers and buyers to exhibitors more cautious. However, in April 12-15 in Hong Kong "global resources electronic products and parts sourcing fair" on, booth number but a contrarian rose 3 percent. The Internet this become exhibition largest window, on-board multimedia entertainment system also become attractive highlights, and Brazil, Russia and other emerging buyer's rise is to let exhibition organizers and the supplier satisfaction.

Innovative products more able to attract buyers

2009 "global resources electronic products and parts sourcing fair" spring exhibition booth number, total 2525 a, exhibitors to from 14 countries and regions, 76 percent from the Chinese mainland, broke the previous record.

Global resources executive director SarahBenecke lady said: "although market environment is very difficult for the 'universal, our electronic products and parts purchasing resources the size of the trade fair' spring exhibition still reach the u.s.dominated proud and happy. Even if market environment and buyers purchasing habits are changing, but we know the buyers is still on purchasing. Different is, buyers now look harder for content is worth somewhat and innovative new products, to attract consumers spending again. In addition, buyers of order than ever, and hope less suppliers can quickly shipment products."

She stressed that in the current economic climate, global resources procurement fair is supplier a very important marketing channels, besides them need to maintain high exposure rate with existing buyers, keep good business relationship outside, still must actively and emerging market new buyers interview chance of negotiation. The buyers from Brazil Intelbras sales manager in JuanCarrillo said when accepting a reporter to interview, the exhibition is busy, exhibits is very rich also, attracted many professional foreign buyers in the field. In October last year autumn exhibition, the financial crisis is only just beginning, everyone still worried, but now see economy picking up, everybody's confidence came back again.

Global resources display department general manager huang Howard when accepting a reporter to interview said, in euramerican market under the steady growth of the situation, supplier should learn to "three legs" : first, steady euramerican market; Second, in dubai, India, Russia and Brazil and other emerging markets offset the impact of natural market decline; Third, the positive development of China domestic market, seize the home appliance and so on a series of boosting domestic demand countryside opportunity.

Although the world consumer spending power this year, but many international buyers dropped plans to increase their imports still, especially imports from China. Global resources according to a report, 57 percent of buyers in 2008, is expected this year, compared with their total imports from China will increase or flat. Therefore, China will still be the preferred. Buyers purchase plan But should also see, Russia, the Middle East, India and Brazil's market is emerging. "After two months, we will be held in the Middle East. But the dubai exhibition in October last year, we have successfully held in mumbai exhibition, received the good result." Yellow Howard told reporters.

The Internet is the largest window

Buyers rebuilt-up confidence let suppliers also confidence to multiply, launch new products meet the market demand of the market, but quickly captured the Internet this is undoubtedly supplier hot pursuit, exhibitions everywhere on the scene. The personage inside course of study expresses, the exhibition, Internet brings this became the protagonist.

ISuppli statistics show that in the third quarter of 2008 global notebook shipments growth is strong, notebook shipments surpassed the desktops shipments. And the rapid development of the Internet this strong growth for notebook shipments made an important contribution. From the 2008 figure, global notebook shipments for 14062.8 million, including the 9.86% is 1386.7 million to the Internet. ISuppli forecast, 2009 global laptop market will be shipped to 16000.4 million, an increase of terms, compared the growth more robust online year-on-year, 2597.1 87.3%, will reach sets.

Nearly 9 years, the Internet this with its low power consumption, long battery life ability, portable, performance meet the basic Internet demand wait for an advantage, is attracting more and more eyes, many manufacturers do before MP3, MP4 and GPS working enterprises have turned this online. Shenzhen taking greats electronic Co., LTD ZhaoHaoLi business manager, told reporters they company started to MP3, MP4, and have been doing LCD TV, since last begin to see the market popular online, began the research and development, and the Internet this year will advocate the Internet this. He predicts that this year, the company's sales will account for the Internet company's total sales of 80%. He says this will further promote, Internet access, heat dissipation problems must be solved. Therefore, they has specially set up a laboratory, bought advanced instrument, high low temperature testing, plus plan company will also rolls out in succession new solutions, so future cooling technology in the Internet will have great progress.

HuaPu digital Co., LTD. Of shenzhen international marketing executive HuangJieRui when accepting a reporter to interview the popularity of the Internet, says because it inherent advantage: portable light, can put in pleather; Power consumption is low, a battery can use four or five hours; Anytime, anywhere online. He said the market positioning, Internet: one is need second or even third laptop business people, convenient at any time through WiFi Internet; 2 it is certain special profession, such as reporter, geological explorer etc the frequent travel required for personnel; Three is fashionable personage. He tells a reporter, the cost of Internet mainly from the two aspects: one is on screen, 2 it is the CPU processor. "If demand is not too high for notebook, don't play games or image processing, in a certain extent, the Internet can fully satisfy the request which the notebook. And as FaHuoLiang instead of increasing, screen and the price will be in the processor with preferential treatment principle and large quantity, this will be reduced more to promote the prosperity of the Internet this market, the market will be more and more big." HuangJieRui said.

On-board multimedia function more completely

In recent years, the car carries the development of multimedia with auto industry and obtain the unceasing development, the personage inside course of study expresses, on-board multimedia competition is mainly technological competition, who master technology, who can lead in technology development, who captured the market, while function more full is magic weapon of the vehicle-mounted multimedia competition. The exhibition on-board multimedia manufacturer also prolific.

Shenzhen zhuo pie electronic technology Co., LTD in China ShangGuangYong accept the general electronic news reporter interviews that, in-car entertainment system in foreign already very hot, the domestic market was gradually rise. "Foreign markets emphasize the driving this part, domestic market, it highlighted from on-board navigation and DVD. Television, DVD player, bluetooth to navigation, and rise to vehicle-mounted computer, each manufacturer emphasis is different. We mainly do shows partial to family cinema as key. I believe, with stronger automobile market, in-car entertainment system number will grow larger, the price also will be more and more low." ShangGuangYong said.

In-car entertainment systems that influence the market price of the factors. Days send electronic (shenzhen) Co., LTD, sales engineers TangYe tells a reporter, current market need high quality, low cost, low price in-car entertainment products, can be predicted two annual price today and tomorrow died because of in-car entertainment system enterprise. He says, technically, in-car entertainment system more and more like a computer: on-board Internet, emailing, many manufacturers are heading in that direction, they hope to get everything integrated in a machine, just as it had been in the bank card and social security card integration from the phone, many buyers think as a turn on the main menu, function more attract consumers. The more maybe He said that in the global first send company heaven AllinOne "put forward" concept, namely the vehicle-mounted multimedia in 1Din and 2Din inside the space integrated DVD, bluetooth, radio, navigation, MP3, iPod, TV, and other functions. The platform is China's first paragraph in the true sense of the winCE operation platform based on digital, hd, open car multimedia information platform.

Manufacturer's standpoint

Chinese suppliers should strengthen quality control

Intelbars in North America and Brazil is a very top telecoms company, focus on mobile field. Two years ago the city started to develop a computer and security field of product. China's products with low cost and price advantage. But current customers need more low price good quality products, thus quality control is important, Chinese suppliers must remain very high quality. Chinese suppliers can make good products, but quality control is not very stable, and Intelbras very emphasize these skills. Very glad to see now a lot of mainland Chinese suppliers in progress from Japan and China, Taiwan makers have learned strictly control the quality of products of experience, make quality remained very smooth level. Intelbras has a factory in Brazil produce spare parts imported from China telephone, before, purchasing "quality audit" will do, send out engineering and inspection personnel to each of the parts production line inspection, each batch will inspection, very strict.

Domestic foreign in-car entertainment market demand is different

Domestic and foreign consumption habits are different, so for in-car entertainment market products have different needs. The products, domestic needs higher domestic have many new car continuously came out, so for the demand for new products will be relatively large. At present, the domestic manufacturers and foreign gap is small, 60% of automobile electronic are made in China, are getting smaller, but the technology gap in quality control and management has certain disparity. Domestic competition is intense in the competition to win by technology innovation, one is, the second is to rely on quality advantage of advantage. Vehicle products more demanding, such as high low temperature, vibration, and dust. The China market product demand is higher, because China road conditions different in Europe and the United States. The new technology in the vehicle-mounted product development, and IT, telecom and safety integrated more closely, more and more like vehicle-mounted computer.